MY EXPERTISE
Experienced full-stack marketing professional. Building and empowering teams. Product marketing. Growth. Brand marketing. App store optimization. User acquisition. Lifecycle. Retention. Live events. Social media and community. Leadership. Marketing analytics.
MOBILE - FASHION - BEAUTY
HOME DECOR - LIFESTYLE
MY WORK
As a marketing leader, I have extensive experience across verticals in an industry that knows how to keep customers engaged. In a strategic marketing role, I helped orchestrate and execute a plan to take a small startup from zero to unparalleled success and two acquisitions. I believe in an agile, data-informed approach and the power of strong communication across departments to drive growth. Discover more about my previous projects below.
MY JOURNEY
I am an NYC fashion publicist turned SF mobile marketer. I fell into mobile gaming while exploring my interest at the intersection of fashion and tech and have been thriving in the space since 2014. With a passion for writing, connecting with others, and adventuring, I bring a unique perspective to marketing. I am always eager to problem-solve; whether at the climbing gym or tackling a global GTM. When I'm not working, you can find me on a mountain top cooking over a camping stove or dining at a nice restaurant in a fancy dress.
Amanda Lulewicz is a growth marketing leader and consultant with 10+ years of experience scaling consumer apps and brands across mobile gaming, e-commerce, and lifestyle. She’s helped grow products generating more than $1B in lifetime revenue, from early-stage startups to global companies like EA.
She was a founding member of Muus Collective, a women-founded and led mobile gaming studio, and previously served as Senior Director of Product Marketing at EA Mobile. Today, she consults with early-stage apps and games, helping founders develop growth strategies and scale their businesses.
A recognized speaker and thought leader in growth and marketing, Amanda brings a unique perspective at the intersection of consumer technology, brands, and growth.