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My Work

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Growth Marketing

I have a wealth of experience managing growth campaigns from start to finish, working across teams to align on goals, testing strategies, roll out plans, and post-campaign measurement. I have worked on celebrity, influencer, and co-branded campaigns at both small and large scale.

User Acquisition * Influencer Marketing * Strategic Partnerships

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Lifecycle & Retention

During my time at Glu Mobile, I oversaw the integration of Braze as our CRM and marketing automation platform, and launched our lifecycle marketing program across our growth titles. 

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Email * Push notifications * Re-engagement * Churn prevention

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Event Marketing

In 2018, we launched Covet Fashion's event program, which included small and medium-scale events, live and virtual, with thousands of attendees from our Covet community. 

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Life events * Virtual events * Small-scale * Large-scale

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Social Media 

Bringing a customer-centric approach to any project I work on is my superpower. Whether you are B2B or B2C, a thoughtful social media strategy is critical to building a thriving community and creating a meaningful dialogue with your current and potential customers. 

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Community engagement * Channel growth * Content creation

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Charity

I have had the great privilege of being able to merge my philanthropic passions with my work on many occasions. I am committed to causes that enable the empowerment of women and other underserved minorities.

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Philanthropy* Charitable Partnerships * Giving back 

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Speaking Engagements

I am always up for a great chat! I have contributed to podcasts, led roundtable discussions, and joined panel discussions both as a moderator and a participant. â€‹

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Panels * Podcast * Thought leadership

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